Technical Product Marketing
Learn how to market developer tools, data infrastructure, cloud security, and other technical products. Strategies from former engineers who understand your product.
By Category
Deep-dive guides tailored to your specific product type
API Platforms
Developer infrastructure for building and scaling APIs
Explore →Data Infrastructure
Platforms for moving, storing, and transforming data at scale
Explore →Developer Tools
Software helping developers write, test, and deploy code
Explore →Cloud Security
Tools protecting cloud infrastructure and applications from threats
Explore →Observability Platforms
Tools providing visibility into application and infrastructure performance
Explore →MLOps Platforms
Tools for deploying and managing ML models in production
Explore →Guides & How-Tos
Step-by-step guides for creating essential marketing deliverables
Messaging Framework
Foundational document defining how to communicate product value
Read guide → Developer ToolsWebsite Copy
Written content across your marketing website
Read guide → Observability PlatformsDemo Video
Video walkthrough showing your product in action
Read guide → Data InfrastructureCase Study
Detailed customer success story
Read guide →Marketing by Former Engineers
We're not typical marketers. We're software engineers who transitioned into technical product marketing because we understand the products we're marketing.
When you market to developers and technical buyers, authenticity matters. They can smell marketing BS from miles away. That's why we focus on substance over fluff.
- → Deep technical understanding of the products we market
- → Experience with cloud optimization, data infra, cybersecurity, and more
- → Focus on messaging that resonates with technical buyers
"I help very technical founders sell very technical stuff to very technical people."
Tom Granot
Technical Product Marketer, Former Engineer
Ready to talk?
We help technical founders build marketing that resonates with technical buyers.